Traditional linear business models are increasingly giving way to platform-centric approaches, which is an example of how digital technologies are changing the landscape. This transformation, known as platformization, involves reimagining and refactoring business operations to create ecosystems that facilitate interactions and unique value creation among various user groups, such as consumers, producers, and partners. Platforms contrast with traditional siloed systems and business structures. By adopting platform models, businesses can unlock new avenues for growth, innovation, and competitive advantage.